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ECM now! at the CeBIT 2010: "Paper Couture Fashion Show" highlight in hall 3

"From now on, paper is used  for something better!" – With this slogan, windream and the other ECM-manufacturers of the new ECM alliance Germany GmbH presented a professional fashion show from old paper documents and files. The highlight of this extraordinary event was an award for the best paper outfits on the catwalk of the ECM now! stand in hall 3 on the fourth day of the fair.

Really aesthetic and fascinating – this was the conclusion drawn by numerous visitors of the paper fashion show. The models with their extraordinary paper creations were one of the main events of the whole fair. Each of the 16 fashion shows on the first four days of the fair filled nearly all surrounding corridors, gangways and the places from which the show of the models could be observed.

Setting the "ECM" topic into focus

The aim of the fashion show was a general objective – to set the focus on the "Enterprise Content Management" topic much stronger than before, and to make it a topic of public interest.

In order to make the topic more transparent, the students of the international fashion school ESMOD in Berlin had created an extraordinary fashion collection of old paper documents and files. 60 students had created 180 designs, from which ten were presented by professional models during the fair.

CeBIT visitors voted for best paper couture outfits

During the fair, more than 4000 visitors participated in the voting to find the best paper outfit and finally decided in favor of three designs which won the competition. The award was held on Friday, March 5, and was the final highlight at the end of one week with fascinating paper fashion on the ECM Now! catwalk. The chairmen of the ECM-initiative awarded the successful designers with prizes of 1,500, 1,000 and 500 euro as a tribute to their extraordinary interpretation of paper fashion.

Winner 1
Winner 2
Winner 3

Further Information

windreamNews 03/2010
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