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CeBIT summary: Good Atmosphere, Lots of Visitors, Great Party!

IT Trade Fair a Complete Success Again

As in the previous year, this year’s CeBIT was a great success for us. Although the visitors’
interest in windream products was already considerable in 2010, we could still noticeably enhance
it this year. Approximately 800 interviews in five days! This means an increase of 10 per cent
compared to 2010.

What are the reasons? – windream version 5.0 with its new features (among them “My windream“, “Single Instancing“) is by now so well-known that many of our customers are interested in further windream products and use the trade fair to gather first-hand information. On the other hand, the popularity of our products of course causes a rising number of potential customers to personally visit our specific stand. Many visitors had secured a personal interview before the trade fair already, wanting to discuss their questions with the windream team in detail and without time pressure. After all, is there any better place for watching the entire windream product portfolio live and in action than the leading IT trade fair in Hanover?

256 Square Meters

The design of our stand aroused much interest and positive feedback. This year, the windream stand in the “ECM Area“ of Hall 3 occupied a total of 256 square meters with 16 workstations, a 42 inch plasma screen for demonstrations and a separate presentation area, in which our experienced and competent moderator Matthias Engel could hardly handle the huge amounts of visitors.

Highlight: The Huge Stand Party

„Fantastic, huge, awesome!“ – This is how guests commented on this year’s stand party at the end of the second day. The party offered a real novelty: for the firsts time, it was organized together with the two neighboring ECM exhibitors Optimal Systems and d.velop, under the motto ”2night united“. According to – rather understated – estimates, 800 to 1,000 visitors made their way into the “Party Zone“ covering the entire stand areas of the three “United ECM Providers“ and which offered ‘Currywurst’, cold beer, a buffet, and appropriate background music by a DJ. At 8:30 pm, the semi-final of the German Football Federation Cup – FC Bayern Munich vs. Schalke 04 – was transmitted live on three large screens. The team from the Ruhrgebiet emerged victorious – the Bayern supporters among the guests had to be very brave that night.

Marketing “for Customers“

Our marketing ideas had been designed specifically “for our customers“ – in a quite literal sense. With two manual punch presses, specially purchased for this purpose, visitors at our stand could make their own windream buttons in two sizes and with various motives – for example smilies or windream product emblems. The buttons came as magnets for your notice board or as pins for your jacket. During the entire trade fair, about 4,000 buttons left our stand.

Our marketing concept was complemented by a new brochure. With “The World of windream – An Overview“, we provide – as a first edition for the CeBIT, so to speak – a detailed description of the entire windream product portfolio. The exclusive CeBIT issue “Living Office“ by the Essen magazine FACTS, too, gained a lot of attention. In various articles, it presents important aspects of the topics ECM and windream.

Comments of our Partners

Our partners Konica Minolta Business Solutions Germany were very satisfied with the results of the CeBIT. Reinhard Sczesny, Application & Project Manager Solutions: „This year’s CeBIT got us into contact with many potential customers. We are especially pleased about the high levels of quality of our contacts. We believe this is due to the fact that Hall 3 has established itself as an optimum contact point for visitors from the branch. If you are interested in Enterprise Content Management, this is the place to go!“

Klaus Marx at our partners One Click Solutions also sums up the trade fair in a very positive way: „In retrospect, the CeBIT 2011 was an even bigger success for as than last year. In cooperation with our partners windream and Konica Minolta, we could effectively present various capturing functions of our products AutoClick and ClickWizard. Visitors were amazed at how simple and smooth capturing hard copy documents can be!“


Further Information

windreamNews 03/2011
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