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Successfull Exhibiton Autumn for windream


Trade Fairs Gain More and More Influence

Two trade fairs of great importance for our company finished successfully in September: For once the established “IT & Business “in Stuttgart and for another the” Zukunft Personal “in Cologne. Both trade fairs went extremely well.

IT & Business: Interdisciplinary Fair Trade for Southern Germany

As a plain IT trade fair, the specialist event in Stuttgart is a fixed date in the calendar of customers and partners of windream. It is no surprise though that in October as well numerous guests could be welcomed at the windream stand of the IT & Business. The visitors were getting informed about the complete portfolio of products windream has to offer. A special focus, however, was on the features of the current version 6.5 of our ECM system. Despite shrinking visitor numbers, the participation can be seen as a success.

The “Zukunft Personal “: A Trade Fair with High Potential

For the first time, windream participated in the trade fair “Zukunft Personal “in Cologne, which took place in September as well. Not only geographical proximity to our headquarters in Bochum lead us to decide quickly to participate in the trade fair with an own stand. The shown interest of the expert audience, predominantly from the sections staff development and staff management has confirmed this impression. It therefore appears that trade fairs of that kind are getting interesting for IT producers and especially for ECM providers more and more, especially because windream has interesting products to offer for the “Human Relations “sector as well.

For us, the focus was on presenting our ECM System windream but this time with a special focus on the possibilities of digital file capturing and management. As it turned out many of the visitors were only insufficiently informed about the advantages of plain digital file management which lead to a highly positive response to our presentations.

Information Deficit Leads to Higher Demand

Generally, it can be said that next to the CeBIT and the IT & Business, other exhibitions that are not exclusively IT based are gaining more and more importance. The main reason for that is that the basic knowledge of the visitors of these trade fairs usually only has rudimentary knowledge about specific IT products and for that reason a high demand for information exists. Therefore, a higher demand for ECM products can be concluded. For that reason, it is planned to participate in more trade fairs and to explain to visitors how windream as an ECM System can be integrated in everyday work of employees of specific sectors. The digital management of staff files is only one example in this context.


Further Information

windreamNews 10/2016
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